Women control over 80% of all household spending. They are earning more, spending more and accumulating personal wealth like never before. Yet few marketers have cracked the code of âÂÂwhat women wantâÂÂ. From AustraliaâÂÂs foremost expert on marketing and selling to women, this book will give you all the insights, statistics, strategies and case studies you need o dramatically grow your female market share and turn every woman into a walking advocate for your brand.
