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Blockbusters: Hit-Making, Risk-Taking, and the Big Business of Entertainment by Anita Elberse
$34.99 AUD
Category: Film/Television/Media
What is behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Enterprises, and Real Madrid - along with such stars as Jay-Z, Lady Gaga, and LeBron James? Which strategies give leaders in film, television, music, publishing, and sports an edge over their rivals? Anita Elb ...Show more
Blockbusters: Hit-Making, Risk-Taking, and the Big Business of Entertainment by Anita Elberse
$49.99 AUD
Category: Economic History/ Global Business
Why the future of popular culture will revolve around ever bigger bets on entertainment products, by one of Harvard Business School's most popular professorsWhat's behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Entertainment, and the NFL--along with such stars as ...Show more
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